Mark Allen & Co.

The B2B PR & Content Experts

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Mark Pasetsky’s 10 Commandments of Smart Executive Thought Leadership

Thought leadership will take center stage in 2016. Smart brands will continue to expand their content offerings to all members of the executive team, not just the CEO. From the Head of Sales to General Counsel, each executive can be branded as an expert, creating bylined content for publication that impresses current and potential clients. […]

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CNBC: Mark Pasetsky on Paula Deen Attempted Comeback

Paula Deen attracts big money; Will comeback work? Everybody loves a comeback—or at least that’s what one private equity company is betting on. An affiliate of Najafi Cos. announced it’s partnering with Paula Deen Ventures to help the celebrity chef grow her business. On Tuesday, The Wall Street Journal pegged the investment at between $75 […]

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Digiday: Mark Pasetsky on New Cubs Mascot

The Chicago Cubs Strike Out With A New Mascot The Internet Hates Only a team as perpetually down on its luck as the Chicago Cubs could see a well-intentioned rebranding so horribly backfire. Earlier this week, the Cubs — one of Major League Baseball’s oldest, most venerated franchises — unveiled Clark, its fuzzy new bear […]

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REUTERS: Mark Pasetsky’s Advice for Justin Bieber

In teen star transition, Bieber may want to emulate Miley Jan. 31, 2014 – (Reuters) – A role model for troubled teen star Justin Bieber could be, believe it or not, provocative songstress Miley Cyrus. Bieber, who racked up charges in two cities in the span of a week, would be wise to use Cyrus […]

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New York Times: Mark Pasetsky on Nigella Lawson Scandal

Nigella Lawson: Another Chef Lands in the Soup Celebrity Chefs Nigella Lawson and Paula Deen Become Tabloid Fodder Last week, the celebrity cook Nigella Lawson admitted in a London court that she had used cocaine and marijuana. While the case itself was not about her illicit drug use (it was a fraud trial involving two […]

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REUTERS: Mark Pasetsky’s on Lindsay Lohan Comeback Attempt

Lindsay Lohan: primed for a comeback that could be her last (Reuters) – At the premiere of director Paul Schrader’s micro-budget thriller “The Canyons” last week in Los Angeles, the film’s star and Hollywood’s favorite troubled actress, Lindsay Lohan, was nowhere to be found among the booze-sipping pool-side crowd. “We get used to these last-minute […]

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USA Today: Mark Pasetsky Says Paula Deen’s Brand is Done

Paula Deen is done, experts say Will the celebrity chef be able to save her business empire? Probably not. Paula Deen has served up her last dish on the Food Network. The celebrity chef, 66, has been embroiled in scandal for a week after news broke that Deen admitted in a deposition that was part […]

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ADAGE: Mark Pasetsky on Robert Downey Jr.’s HTC Deal

We Know Robert Downey Jr. Can Open A Movie. Can He Save HTC? A Reported $12 Million, Two Year Deal to Turn Around Handset Makers’ Fortunes Who better to market an all metal smartphone than a superhero with a metal smart suit. Phone manufacturer HTC has signed “Iron Man” actor Robert Downey Jr. for a […]

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