Erich & Kallman
Independent agencies are playing a bigger role than ever in shaping culture, creating opportunities for those with a distinctive point of view to compete for the industry’s biggest assignments.
Erich & Kallman already sat head and shoulders above much of the independent agency landscape, renowned for producing classic, hilarious work around high-stakes brand moments such as the Oscars and Super Bowl. The opportunity was to ensure the agency’s reputation grew alongside its creative impact.
We positioned Erich & Kallman as a leading strategic force capable of dominating culture’s biggest conversations through offbeat yet universally accessible humor. We engineered a multi-phased PR engine around the agency’s back-to-back Super Bowl and Oscar campaigns, bringing their creative bravery into the national media spotlight.
We built a steady drumbeat of conversation around Erich & Kallman that increasingly positioned the agency alongside firms many times its size. As visibility grew, so did industry recognition for their work, including Ad Age Small Agency of the Year, Campaign 40 Under 40, the ADWEEK Creative 100, and The Drum Marketing Americas.
We also helped elevate the agency’s leadership onto stages, including Little Black Book Beach at the Cannes Lions Festival of Creativity, creating new opportunities to engage with brands seeking a more distinctive creative partner.
Independent agencies are playing a bigger role than ever in shaping culture, creating opportunities for those with a distinctive point of view to compete for the industry’s biggest assignments.
Erich & Kallman already sat head and shoulders above much of the independent agency landscape, renowned for producing classic, hilarious work around high-stakes brand moments such as the Oscars and Super Bowl. The opportunity was to ensure the agency’s reputation grew alongside its creative impact.
We positioned Erich & Kallman as a leading strategic force capable of dominating culture’s biggest conversations through offbeat yet universally accessible humor. We engineered a multi-phased PR engine around the agency’s back-to-back Super Bowl and Oscar campaigns, bringing their creative bravery into the national media spotlight.
We built a steady drumbeat of conversation around Erich & Kallman that increasingly positioned the agency alongside firms many times its size. As visibility grew, so did industry recognition for their work, including Ad Age Small Agency of the Year, Campaign 40 Under 40, the ADWEEK Creative 100, and The Drum Marketing Americas.
We also helped elevate the agency’s leadership onto stages, including Little Black Book Beach at the Cannes Lions Festival of Creativity, creating new opportunities to engage with brands seeking a more distinctive creative partner.
Noble People
As the media landscape has become more fragmented, brands are increasingly turning to independent media agencies for their agility and transparency. Amid rising competition, visibility and industry recognition help shape reputation and influence.
Noble People was entering a new phase of growth, winning larger assignments and building a reputation for challenging conventional thinking. The opportunity was to ensure the agency’s industry profile expanded at the same pace as its business.
We built a sustained visibility strategy around Noble People’s leadership and work. Through strategic media coverage, speaking opportunities and award recognition, we helped bring the agency’s point of view to a wider audience.
We created a steady drumbeat of wins that expanded Noble People’s influence across the marketing and media landscape with placements across Ad Age, Campaign, Digiday, Little Black Book, and Financial Times. This helped secure industry recognition including a Gold win at Ad Age’s Small Agency of the Year Awards, as well as speaking appearances at Cannes Lions, POSSIBLE, and Advertising Week New York.
Noble People
As the media landscape has become more fragmented, brands are increasingly turning to independent media agencies for their agility and transparency. Amid rising competition, visibility and industry recognition help shape reputation and influence.
Noble People was entering a new phase of growth, winning larger assignments and building a reputation for challenging conventional thinking. The opportunity was to ensure the agency’s industry profile expanded at the same pace as its business.
We built a sustained visibility strategy around Noble People’s leadership and work. Through strategic media coverage, speaking opportunities and award recognition, we helped bring the agency’s point of view to a wider audience.
We created a steady drumbeat of wins that expanded Noble People’s influence across the marketing and media landscape with placements across Ad Age, Campaign, Digiday, Little Black Book, and Financial Times. This helped secure industry recognition including a Gold win at Ad Age’s Small Agency of the Year Awards, as well as speaking appearances at Cannes Lions, POSSIBLE, and Advertising Week New York.
ProRata & Gist
As AI search reshapes how information is discovered, questions around attribution and publisher compensation have moved to the center of industry debate. Companies helping shape those conversations have an opportunity to influence how the next generation of the internet is built.
Gist entered the market at a pivotal moment, as AI search began reshaping the economics of the internet. The opportunity was to establish the company as a first mover and influential voice in one of technology’s most important emerging categories.
We elevated parent company ProRata’s perspective on AI attribution and publisher compensation, connecting the company’s expertise to broader conversations about the future of search. Media coverage and executive visibility helped establish ProRata as an early leader in the category and laid the foundation for launching Gist.
ProRata and its platform Gist became increasingly visible in the rapidly evolving AI search landscape, earning coverage across outlets including Fast Company, Bloomberg, Tech Crunch, the Los Angeles Times, Campaign The Drum, and Muse by Clio. As awareness grew, so did opportunities for leadership visibility at events including Davos, SXSW, POSSIBLE and Cannes Lions.
As AI search reshapes how information is discovered, questions around attribution and publisher compensation have moved to the center of industry debate. Companies helping shape those conversations have an opportunity to influence how the next generation of the internet is built.
Gist entered the market at a pivotal moment, as AI search began reshaping the economics of the internet. The opportunity was to establish the company as a first mover and influential voice in one of technology’s most important emerging categories.
We elevated parent company ProRata’s perspective on AI attribution and publisher compensation, connecting the company’s expertise to broader conversations about the future of search. Media coverage and executive visibility helped establish ProRata as an early leader in the category and laid the foundation for launching Gist.
ProRata and its platform Gist became increasingly visible in the rapidly evolving AI search landscape, earning coverage across outlets including Fast Company, Bloomberg, Tech Crunch, the Los Angeles Times, Campaign The Drum, and Muse by Clio. As awareness grew, so did opportunities for leadership visibility at events including Davos, SXSW, POSSIBLE and Cannes Lions.
Glassview
Advertising spent two decades optimizing for clicks and lost sight of the thing that actually drives human behavior: emotion. Now, as AI systems learn from everything humans have written but almost nothing of what humans have felt, a new question has emerged. Who holds the signal layer for human emotion itself?
GlassView built a brain-behavioral intelligence platform, grounded in brain imaging and an exclusive license from a UPenn Medicine spinout, that reads the emotional signals behind attention and action. With 80+ Fortune 100 clients, 2.7 billion in reach, and over 910 billion video views, the company had quietly assembled something far larger than an advertising business: a foundational corpus of how humans actually feel. The opportunity was to make the industry, and the market beyond it, understand that GlassView is not ad tech with interesting science. It is the emotional intelligence layer for the AI era, with media as its distribution channel.
We translated GlassView’s thesis, that emotion is the operating system of human behavior, into stories the industry and the broader business press could not ignore. Rather than positioning the company within existing ad tech conversations, we connected GlassView to the defining questions of the decade: where AI gets its understanding of people, and what attention is actually worth.
GlassView became a defining voice in the conversation about attention, effectiveness, and the future of human signal in an AI economy, earning coverage across The Drum, Campaign, and eMarketer, while founder J. Brooks and chief neuroscientist Dr. Michael Platt took the stage at Cannes Lions, CES, POSSIBLE, and the Ad Age Small Agency Conference.
Advertising spent two decades optimizing for clicks and lost sight of the thing that actually drives human behavior: emotion. Now, as AI systems learn from everything humans have written but almost nothing of what humans have felt, a new question has emerged. Who holds the signal layer for human emotion itself?
GlassView built a brain-behavioral intelligence platform, grounded in brain imaging and an exclusive license from a UPenn Medicine spinout, that reads the emotional signals behind attention and action. With 80+ Fortune 100 clients, 2.7 billion in reach, and over 910 billion video views, the company had quietly assembled something far larger than an advertising business: a foundational corpus of how humans actually feel. The opportunity was to make the industry, and the market beyond it, understand that GlassView is not ad tech with interesting science. It is the emotional intelligence layer for the AI era, with media as its distribution channel.
We translated GlassView’s thesis, that emotion is the operating system of human behavior, into stories the industry and the broader business press could not ignore. Rather than positioning the company within existing ad tech conversations, we connected GlassView to the defining questions of the decade: where AI gets its understanding of people, and what attention is actually worth.
GlassView became a defining voice in the conversation about attention, effectiveness, and the future of human signal in an AI economy, earning coverage across The Drum, Campaign, and eMarketer, while founder J. Brooks and chief neuroscientist Dr. Michael Platt took the stage at Cannes Lions, CES, POSSIBLE, and the Ad Age Small Agency Conference.
Revry
In an increasingly crowded streaming landscape, cultural relevance is a critical differentiator. The platforms that stand out are the ones that create conversations that extend beyond their content.
Revry had built a loyal audience as the world’s first LGBTQ+ streaming platform. The opportunity was to not only elevate the company as a key leader in the LGBTQ+ space, but to also establish it as a broader force in entertainment and culture.
Through strategic media coverage and industry positioning, we helped expand awareness of Revry’s original programming, multimedia expertise, and community engagement among audiences and advertisers.
Revry grew from a niche streaming platform into a more visible voice within the entertainment industry through top-tier media coverage in Variety, The Hollywood Reporter, Entertainment Weekly, PEOPLE, and ABC News Live, while generating more than 3.8 billion media impressions around key programming launches. Increased visibility also created opportunities for executive speaking appearances at Cannes Lions, SXSW, Advertising Week NY, Possible, and Brandweek.
In an increasingly crowded streaming landscape, cultural relevance is a critical differentiator. The platforms that stand out are the ones that create conversations that extend beyond their content.
Revry had built a loyal audience as the world’s first LGBTQ+ streaming platform. The opportunity was to not only elevate the company as a key leader in the LGBTQ+ space, but to also establish it as a broader force in entertainment and culture.
Through strategic media coverage and industry positioning, we helped expand awareness of Revry’s original programming, multimedia expertise, and community engagement among audiences and advertisers.
Revry grew from a niche streaming platform into a more visible voice within the entertainment industry through top-tier media coverage in Variety, The Hollywood Reporter, Entertainment Weekly, PEOPLE, and ABC News Live, while generating more than 3.8 billion media impressions around key programming launches. Increased visibility also created opportunities for executive speaking appearances at Cannes Lions, SXSW, Advertising Week NY, Possible, and Brandweek.