PRIDE In PR: Mark Pasetsky
To mark Pride Month, PRWeek recognized leading PR professionals who identify as LGBTQ+ on its sixth annual Pride in PR list. Mark Allen & Co.’s founder & CEO Mark Pasetsky was one of 30 inspirational LGBTQ+ communications professionals who were profiled, one person per day, throughout the month of June 2026.
Mark Allen & Co. Unveils Multi-Stage Thought Leadership Model
Debuting at Cannes Lions 2026, Mark Allen & Co. Curates Conversations Across Five Premier Venues, Expanding Speaking & Events Practice.
2026 Cannes Lions News Analysis
Mark Pasetsky provided commentary about AI, creators, and sports taking center stage at the 2026 Cannes Lions Festival of Creativity. “We’re not hearing anybody dialing back their efforts at Cannes Lions,” says Mark Pasetsky, CEO of New York-based Mark Allen & Co., which is partnering with seven activations, booking about 50 client speaking opportunities on the festival’s multiple stages. “We are entering a new Golden Age of earned media,” he says. “The key to success for brands moving forward is being discovered within the LLMs. If you’re not showing up there, you’re invisible.”
PR Firm News
Mark Allen & Co. was featured for launching an expanded thought leadership model with multiple activations at Cannes Lions 2026, moderating conversations at five Festival venues. “While everyone debates what AI will replace, one thing is certain: It cannot replicate a speaker on stage,” said Mark Allen founder and CEO Mark Pasetsky. “The audience knows the difference.”
Meet the Sponsors of the LBB and Friends Beach 2026 Mark Allen Co
The team at Mark Allen & Co. share their Cannes plans for 2026.
Featured in PRWeek: Mark Allen & Co. Expands to Miami Through Alban Communications Acquisition
PRWeek covered Mark Allen & Co.’s acquisition of Alban Communications, establishing the firm’s Miami office and expanding its expertise across U.S. Hispanic media, real estate, health and wellness, and strategic communications.
8 Quick Tips to Drive Brand Relevance
Consumers can be ruthless in pushing brands that fail to innovate to the wayside. Brands that fail to adapt to significant—and sometimes even subtle—market shifts risk going the way of Blockbuster, Borders, and Circuit City.
5 Simple Tips to Master Panel Speaking Opportunities
As head of a PR firm, I counsel clients weekly—if not daily—on how to handle speaking engagements. We cover everything from getting ready to topic selection to handling surprise questions from the audience.
You’ve Hired a PR Firm Now What
You’ve issued an RFP for a new PR partner. You’ve interviewed half a dozen firms. You’ve reviewed proposals. You’ve checked references. You’ve combed through creds decks and case studies. Your team has put serious time into finding the best PR firm and you are finally ready to go. But what happens next?
Why These 7 In-Between Moments are the Key to an Enduring PR Strategy
Big moments are only part of the PR equation. In fact, the most resilient public relations campaigns are built around the more frequent in-between moments.
Five Easy Steps to Getting Quoted in the Press
Ever wonder how executives get quoted in the press? Journalists are always looking for trusted sources who can provide additional insights for their stories.
Featured in Fast Company: 7 Attributes of the Best PR Pros
Mark shared his perspective in Fast Company on what separates strong communications partners from transactional PR firms, outlining the qualities that build trust, strengthen client relationships, and help brands navigate high-stakes moments with confidence.
Featured in PRWeek: Building a Cannes Lions Media Strategy
Mark shared his perspective in PRWeek on how brands can rise above the noise at Cannes Lions through strategic storytelling, authentic media relationships, and a long-term approach to executive visibility before, during, and after the festival.
Read Full Article >>
5 Simple Steps to Great PR
Brands are looking for PR wins. We hear it all the time. When speaking to new business prospects or existing clients, they’ve got a big public relations goal in mind—a breakthrough TV interview, a feature story, that coveted award win, anything in their dream outlet.
Featured in Fast Company: Five Ways Agencies can Build Visibility without Name-Dropping Clients
Mark shared his perspective in Fast Company on how agencies can strengthen their industry profile through thought leadership, awards, speaking opportunities, and media relationships, even when client confidentiality limits what work can be publicly promoted.
8 Simple Tips for Writing an Article that’s Ready for Prime Time
From finding the right topic to developing an interesting angle, writing an article for publication can feel daunting.
Thought Leadership
PRIDE In PR: Mark Pasetsky
To mark Pride Month, PRWeek recognized leading PR professionals who identify as LGBTQ+ on its sixth annual Pride in PR list. Mark Allen & Co.’s founder & CEO Mark Pasetsky was one of 30 inspirational LGBTQ+ communications professionals who were profiled, one person per day, throughout the month of June 2026.
Mark Allen & Co. Unveils Multi-Stage Thought Leadership Model
Debuting at Cannes Lions 2026, Mark Allen & Co. Curates Conversations Across Five Premier Venues, Expanding Speaking & Events Practice.
2026 Cannes Lions News Analysis
Mark Pasetsky provided commentary about AI, creators, and sports taking center stage at the 2026 Cannes Lions Festival of Creativity. “We’re not hearing anybody dialing back their efforts at Cannes Lions,” says Mark Pasetsky, CEO of New York-based Mark Allen & Co., which is partnering with seven activations, booking about 50 client speaking opportunities on the festival’s multiple stages. “We are entering a new Golden Age of earned media,” he says. “The key to success for brands moving forward is being discovered within the LLMs. If you’re not showing up there, you’re invisible.”
PR Firm News
Mark Allen & Co. was featured for launching an expanded thought leadership model with multiple activations at Cannes Lions 2026, moderating conversations at five Festival venues. “While everyone debates what AI will replace, one thing is certain: It cannot replicate a speaker on stage,” said Mark Allen founder and CEO Mark Pasetsky. “The audience knows the difference.”
Meet the Sponsors of the LBB and Friends Beach 2026 Mark Allen Co
The team at Mark Allen & Co. share their Cannes plans for 2026.
Featured in PRWeek: Mark Allen & Co. Expands to Miami Through Alban Communications Acquisition
PRWeek covered Mark Allen & Co.’s acquisition of Alban Communications, establishing the firm’s Miami office and expanding its expertise across U.S. Hispanic media, real estate, health and wellness, and strategic communications.
8 Quick Tips to Drive Brand Relevance
Consumers can be ruthless in pushing brands that fail to innovate to the wayside. Brands that fail to adapt to significant—and sometimes even subtle—market shifts risk going the way of Blockbuster, Borders, and Circuit City.
5 Simple Tips to Master Panel Speaking Opportunities
As head of a PR firm, I counsel clients weekly—if not daily—on how to handle speaking engagements. We cover everything from getting ready to topic selection to handling surprise questions from the audience.
You’ve Hired a PR Firm Now What
You’ve issued an RFP for a new PR partner. You’ve interviewed half a dozen firms. You’ve reviewed proposals. You’ve checked references. You’ve combed through creds decks and case studies. Your team has put serious time into finding the best PR firm and you are finally ready to go. But what happens next?
Why These 7 In-Between Moments are the Key to an Enduring PR Strategy
Big moments are only part of the PR equation. In fact, the most resilient public relations campaigns are built around the more frequent in-between moments.
Five Easy Steps to Getting Quoted in the Press
Ever wonder how executives get quoted in the press? Journalists are always looking for trusted sources who can provide additional insights for their stories.
Featured in Fast Company: 7 Attributes of the Best PR Pros
Mark shared his perspective in Fast Company on what separates strong communications partners from transactional PR firms, outlining the qualities that build trust, strengthen client relationships, and help brands navigate high-stakes moments with confidence.
Featured in PRWeek: Building a Cannes Lions Media Strategy
Mark shared his perspective in PRWeek on how brands can rise above the noise at Cannes Lions through strategic storytelling, authentic media relationships, and a long-term approach to executive visibility before, during, and after the festival.
Read Full Article >>5 Simple Steps to Great PR
Brands are looking for PR wins. We hear it all the time. When speaking to new business prospects or existing clients, they’ve got a big public relations goal in mind—a breakthrough TV interview, a feature story, that coveted award win, anything in their dream outlet.
Featured in Fast Company: Five Ways Agencies can Build Visibility without Name-Dropping Clients
Mark shared his perspective in Fast Company on how agencies can strengthen their industry profile through thought leadership, awards, speaking opportunities, and media relationships, even when client confidentiality limits what work can be publicly promoted.
8 Simple Tips for Writing an Article that’s Ready for Prime Time
From finding the right topic to developing an interesting angle, writing an article for publication can feel daunting.