Skip to main content

At Mark Allen & Co.,

We Amplify Confident Brands

At Mark Allen & Co., We Amplify Confident Brands

Founded by former editor-in-chief Mark Pasetsky, we bring editorial instinct and cultural understanding into the world of strategic communications, helping CEOs build the confidence to navigate growth, weather storms, and secure lasting influence.

From day one, we dive in. We’re in the trenches, part of your team, getting you ready for what’s next.

For more than 16 years, we’ve partnered with ambitious companies across technology, media, entertainment, advertising, financial services, wellness, and culture.

We deliver C-Suite counsel, high-impact media relations, award-winning submissions, main stage speaking opportunities, strategic partnerships, crisis management, and digital strategies designed to help brands surface credibly across AI-driven search and discovery platforms.

When a leader owns the stage, the room moves with them. When a CEO walks into a media interview with certainty, journalists take note. When an executive announces a new product, the market leans in.

Each win builds on the last and confidence compounds.

Confident brands win.


Our Approach.

Our identity reflects what happens when a brand begins to move with confidence, creating a virtuous circle of visibility, opportunity, and influence. Journalists call, new doors open, and larger conversations begin to form around the brand. It no longer chases visibility. It attracts it.

That kind of momentum is not manufactured overnight. It’s built through clear strategy, strong storytelling, meaningful relationships, and consistent visibility over time. The more authority a brand earns, the more opportunities begin to surround it, from media attention and speaking invitations to partnerships, investor interest, and industry recognition.

At Mark Allen & Co., we help companies and leadership teams navigate those moments with preparation and clarity. Whether it’s a keynote stage, a major announcement, an investor meeting, a crisis situation, or a defining media interview, our role is to make sure clients walk into the room confident, supported, and ready for what comes next.

Over time, that momentum compounds. Visibility strengthens credibility. Credibility builds trust. And trust creates the kind of long-term influence that allows brands to shape conversations instead of reacting to them.

Our Approach.

Our identity reflects what happens when a brand begins to move with confidence, creating a virtuous circle of visibility, opportunity, and influence. Journalists call, new doors open, and larger conversations begin to form around the brand. It no longer chases visibility. It attracts it.

That kind of momentum is not manufactured overnight. It’s built through clear strategy, strong storytelling, meaningful relationships, and consistent visibility over time. The more authority a brand earns, the more opportunities begin to surround it, from media attention and speaking invitations to partnerships, investor interest, and industry recognition.

At Mark Allen & Co., we help companies and leadership teams navigate those moments with preparation and clarity. Whether it’s a keynote stage, a major announcement, an investor meeting, a crisis situation, or a defining media interview, our role is to make sure clients walk into the room confident, supported, and ready for what comes next.

Over time, that momentum compounds. Visibility strengthens credibility. Credibility builds trust. And trust creates the kind of long-term influence that allows brands to shape conversations instead of reacting to them.

Meet Mark.

Mark Pasetsky is the founder and CEO of Mark Allen & Co., where he works with brands transforming their industries across technology, media, entertainment, advertising, financial services, health and wellness, and culture.

Mark brings decades of experience counseling executives at global brands, creative companies, media organizations, AI leaders, and startups. Through Mark Allen & Co., he has helped leadership teams build thought leadership, navigate high-profile crises, orchestrate rebrands, secure industry recognition, and strengthen their visibility across business and cultural conversations.

His experience includes work with companies and organizations including AARP, Acceleration Community of Companies, ADWEEK, M+C Saatchi North America, Exiger, MTV, and W Hotels.

Before founding Mark Allen & Co., Mark spent nearly a decade in celebrity and entertainment media, leading two national magazines. He served as managing editor of OK! Magazine, was a founding team member and editor-in-chief of Life & Style Weekly, and held senior leadership roles including general manager of Life & Style, Vice President at Bauer Publishing, and Vice President of Communications for MTV Networks’ online division.

Mark regularly shares his perspective on media, marketing, AI, communications, and culture in outlets including Ad Age, Adweek, Campaign, Fast Company, Forbes, PRWeek, PR News, Reuters, The Los Angeles Times, The New York Times, and USA Today.

Meet Mark.

Mark Pasetsky is the founder and CEO of Mark Allen & Co., where he works with brands transforming their industries across technology, media, entertainment, advertising, financial services, health and wellness, and culture.

Mark brings decades of experience counseling executives at global brands, creative companies, media organizations, AI leaders, and startups. Through Mark Allen & Co., he has helped leadership teams build thought leadership, navigate high-profile crises, orchestrate rebrands, secure industry recognition, and strengthen their visibility across business and cultural conversations.

His experience includes work with companies and organizations including AARP, Acceleration Community of Companies, ADWEEK, M+C Saatchi North America, Exiger, MTV, and W Hotels.

Before founding Mark Allen & Co., Mark spent nearly a decade in celebrity and entertainment media, leading two national magazines. He served as managing editor of OK! Magazine, was a founding team member and editor-in-chief of Life & Style Weekly, and held senior leadership roles including general manager of Life & Style, Vice President at Bauer Publishing, and Vice President of Communications for MTV Networks’ online division.

Mark regularly shares his perspective on media, marketing, AI, communications, and culture in outlets including Ad Age, Adweek, Campaign, Fast Company, Forbes, PRWeek, PR News, Reuters, The Los Angeles Times, The New York Times, and USA Today.

Meet the Team.

Our team of strategists, editors, and journalists help brands build the visibility, authority, and industry relationships that create long-term momentum.

Jason Fink

Executive Vice President,
Editorial and Media Relations


Jason oversees the rhythm and execution behind the agency’s client work. He manages the firm’s team of strategists and writers, ensuring media relations, thought leadership, and content development remain sharp and consistent across accounts, while also serving as a senior advisor across B2B, technology, and communications clients.

An award-winning journalist with more than 25 years of experience, Jason previously worked as a news reporter, held senior roles at Butler Associates, and served in communications roles for both the NYC Department of Education and the New York State Assembly.

R. Kurt Osenlund

Vice President, Client Relations


Kurt helps brands connect to culture. He leads client strategy and day-to-day account operations across entertainment, media, advocacy, and culture-focused accounts while providing creative and cultural counsel across the firm’s broader client roster. He also oversees Mark Allen & Co.’s Los Angeles office and leads PrideNOW, the firm’s specialized communications offering focused on helping brands build meaningful connections with LGBTQ+ audiences. Before joining Mark Allen & Co., Kurt spent more than 15 years as an award-winning journalist and editor, including serving as editor of Out Magazine.

Frances Albán

Vice President


Frances brings calm and clarity to high-stakes moments. She leads executive visibility initiatives and strategic communications programs for CEOs, founders, and leadership teams, specializing in thought leadership and reputation management during periods of growth and transformation. Her signature strength is consistently landing impactful stories in leading media outlets. She brings more than 25 years of experience advising companies across multiple disciplines through periods of growth, expansion, and increased public visibility. Based in Miami, Frances is expanding the agency’s footprint and client reach across the region.

Michelle Castillo

VP of Speaking and Events


Michelle helps leaders find the stages that move industries. She develops speaking strategies, conference positioning, award submissions, and thought leadership content designed to raise executive visibility and strengthen industry authority. She brings significant business journalism experience with bylines in Adweek, CNBC, Time, the LA Times.

Julie Farin

Media Relations Director


Julie knows how to make stories land. She leads media strategy and press outreach across consumer, business, and trade media, helping clients earn meaningful coverage and build lasting relationships with journalists. She previously led PR at PEOPLE Magazine for 13 years and held senior roles at TV Guide and Inside Edition.

Melanie Shaw

Account Supervisor


Melanie helps turn ideas into momentum, drawing from her PR and marketing experience at Estée Lauder Companies. She supports day-to-day client communications across media relations, speaking opportunities, thought leadership, and awards initiatives..

Isha Kamani

Account Supervisor


Isha helps clients build visibility. She manages day-to-day account activity across speaking opportunities, executive visibility initiatives, awards strategy, and media coordination. She previously worked at a tech PR firm.

Meet the Team.

Our team of strategists, editors, and journalists help brands build the visibility, authority, and industry relationships that create long-term momentum.

Jason Fink

Executive Vice President,
Editorial and Media Relations


Jason oversees the rhythm and execution behind the agency’s client work. He manages the firm’s team of strategists and writers, ensuring media relations, thought leadership, and content development remain sharp and consistent across accounts, while also serving as a senior advisor across B2B, technology, and communications clients.

An award-winning journalist with more than 25 years of experience, Jason previously worked as a news reporter, held senior roles at Butler Associates, and served in communications roles for both the NYC Department of Education and the New York State Assembly.

R. Kurt Osenlund

Vice President, Client Relations


Kurt helps brands connect to culture. He leads client strategy and day-to-day account operations across entertainment, media, advocacy, and culture-focused accounts while providing creative and cultural counsel across the firm’s broader client roster. He also oversees Mark Allen & Co.’s Los Angeles office and leads PrideNOW, the firm’s specialized communications offering focused on helping brands build meaningful connections with LGBTQ+ audiences. Before joining Mark Allen & Co., Kurt spent more than 15 years as an award-winning journalist and editor, including serving as editor of Out Magazine.

Frances Albán

Vice President


Frances brings calm and clarity to high-stakes moments. She leads executive visibility initiatives and strategic communications programs for CEOs, founders, and leadership teams, specializing in thought leadership and reputation management during periods of growth and transformation. Her signature strength is consistently landing impactful stories in leading media outlets. She brings more than 25 years of experience advising companies across multiple disciplines through periods of growth, expansion, and increased public visibility. Based in Miami, Frances is expanding the agency’s footprint and client reach across the region.

Michelle Castillo

VP of Speaking and Events


Michelle helps leaders find the stages that move industries. She develops speaking strategies, conference positioning, award submissions, and thought leadership content designed to raise executive visibility and strengthen industry authority. She brings significant business journalism experience with bylines in Adweek, CNBC, Time, the LA Times.

Julie Farin

Media Relations Director


Julie knows how to make stories land. She leads media strategy and press outreach across consumer, business, and trade media, helping clients earn meaningful coverage and build lasting relationships with journalists. She previously led PR at PEOPLE Magazine for 13 years and held senior roles at TV Guide and Inside Edition.

Melanie Shaw

Account Supervisor


Melanie helps turn ideas into momentum, drawing from her PR and marketing experience at Estée Lauder Companies. She supports day-to-day client communications across media relations, speaking opportunities, thought leadership, and awards initiatives..

Isha Kamani

Account Supervisor


Isha helps clients build visibility. She manages day-to-day account activity across speaking opportunities, executive visibility initiatives, awards strategy, and media coordination. She previously worked at a tech PR firm.

Frequently Asked Questions

What makes Mark Allen & Co. different from a traditional PR agency?

Mark Allen & Co. was founded by former journalists and editors from outlets including ADWEEK, Ad Age, CNBC, Campaign, OUT, and PEOPLE who understand how media works and how stories move through industries and culture. Our work combines strategic communications, executive counsel, thought leadership, and visibility strategy.

What industries do you specialize in?

We work across technology, AI, advertising, media, entertainment, experiential marketing, health and wellness, financial services, and culture-driven companies.

What kinds of media outlets do you work with?

We regularly secure coverage, interviews, and thought leadership placements across business, consumer, and trade publications including Ad Age, Adweek, Campaign, Fast Company, Forbes, Reuters, The New York Times, Variety, CNBC, and many others.

How do you prepare executives for high-stakes interviews and appearances?

We work directly with executives ahead of media interviews, keynote speeches, investor meetings, panel discussions, podcasts, and public appearances. Preparation includes message development, talking points, mock interviews, presentation feedback, anticipated questions, and coaching on how to communicate clearly under pressure. The goal is to help leaders walk into important moments ready to represent their company with confidence.

How do you help brands appear in AI search platforms like ChatGPT and Google AI Overviews?

AI-driven platforms increasingly pull information from trusted media coverage, authoritative sources, and consistent digital narratives. We help brands strengthen their visibility across that ecosystem through media relations, executive positioning, thought leadership, and credible third-party coverage.

Do you work on a project basis or retainer?
We primarily support clients through ongoing retainers, but we also take on select strategic projects depending on scope, timing, and business goals.
Can you help us secure speaking opportunities at major industry events like Cannes Lions?
Yes. We help executives secure speaking opportunities at industry events including Cannes Lions, CES, SXSW, Advertising Week, and POSSIBLE, while also preparing them for panels, keynotes, podcasts, and executive forums. The goal is not simply to get on stage, but to position leaders in the rooms and conversations that shape industries.
Do you work directly with founders and executive teams?
Yes. We work closely with founders, CEOs, and senior leadership teams on executive visibility, media strategy, speaking opportunities, and high-stakes communications moments that shape how companies are perceived.
Can you help during a crisis or sensitive announcement?
Yes. We advise leadership teams during periods of scrutiny, organizational change, reputational challenges, and high-pressure public moments where clear communication and steady guidance matter most.