PR for a Content-Driven World
Mark Allen & Co., founded by media and public relations veteran Mark Pasetsky, offers an innovative combination of strategic public relations counsel and content development.
The firm specializes in cultivating editorial content for leading brands and executives. Pasetsky, who served as the Editor-in-Chief of Life & Style Weekly and Managing Editor of OK! Magazine, offers clients top-level editorial expertise. He oversees a team of seasoned journalists who deliver quality, shareable content for today’s fast-paced, content-driven world.
We are also known for our powerful public relations campaigns, which garner strong media coverage by top-tier national TV, print and online outlets.
Mark Allen & Company is headquartered in New York City. For more information, please call 646.794.4201.
Powerful Public Relations Campaigns for Industry Leaders
Quality, Shareable Content
We offer in-depth experience securing high-level business, consumer and vertical market placements.
With our extensive editorial experience, we specialize in creating a variety of engaging content for our clients – from eBooks to blog posts to social media content.
With a veteran team featuring former Editor in Chief Mark Pasetsky, we offer our clients experience in both print and broadcast media training.
Organizations and executives turn to Mark Allen & Company to assist in developing content for their social media outlets, including Facebook, Twitter and LinkedIn accounts.
From retail partnerships to partnering with celebrities, we work with our clients to find the ideal partnership designed to build their business.
We work closely with our clients to help them build their businesses, from organizing new business webinars to creating a variety of presentation materials.
Founded by Media and PR Veteran Mark Pasetsky
His recent experience includes representing a diverse array of clients, including W Hotels for their Turn It Up for Change Campaign featuring Jennifer Hudson, General Motors/Buick and GMC Lifestyle, Samsung for their “Looking 4 Myself” short film starring Usher, AARP Media Sales, illy Café, Y&R, Consero Group, Clutch Group, The Sustainable Operations Summit featuring President Bill Clinton, and Scout, among others.
Pasetsky has held several high-profile media positions. As Managing Editor of OK! Magazine, Mark oversaw the over 40-person editorial operation and orchestrated a number of major photo deals and columnist agreements with celebrities that included Kim Kardashian, Bethenny Frankel and Giuliana Rancic.
Prior to OK! Magazine, Pasetsky served as the Editor-in-Chief of Bauer Publishing’s Life & Style Weekly. Pasetsky previously served as the magazine’s General Manager and Bauer Publishing Vice President. He oversaw the successful launch of Life & Style Weekly, which resulted in the publication being the fastest growing magazine of 2004 and was named “Launch of the Year” by noted magazine expert Samir Husni.
Pasetsky also served as Vice President of Communications for MTV Networks’ online division, heading up corporate and consumer communications for MTV.com, VH1.com, and Nick.com. Mark also counseled a variety of media, entertainment and technology brands while in senior management at PR firm Middleberg & Associates.
Pasetsky has frequently contributed pieces to Forbes and The Huffington Post, and is often quoted in prestigious media publications, including The NY Times, Reuters, Los Angeles Times, USA Today, AdAge and E! Online.
Pasetsky is a graduate of the University of Maryland, where he received a BA in Journalism.
Angela Smith // Senior Writer
Angela Smith is Mark Allen Co.’s Senior Writer. She specializes in brand and story facilitation, development, and communication in the areas of banking, health care, economic development, tourism, education, and other professional services.
Paul Blank // Publicity and Editorial Assistant
Paul Blank is the Publicity and Editorial Assistant for Mark Allen & Co. Previously, he served as staff writer and columnist for the Cornell Daily Sun Arts Section. Paul has worked with leading music journalism site Pitchfork Media as well as WKTU, one of NYC’s highest rated radio stations. He graduated cum laude from Cornell University in 2014 with a degree in Communication.
WE ARE HEADQUARTERED IN THE HEART OF NYC
44 W 28th Street, 8th Floor, New York, NY 10001