Mark Allen & Company

Mark Allen & Company is a public relations firm founded by media and communications veteran Mark Pasetsky.

Our experience includes building campaigns for a wide variety of organizations in the publishing, media, entertainment, technology, and business-to-business sectors.

What distinguishes Mark Allen & Company is our ability to develop and distribute original content that supports our clients’ brands across multiple platforms.

The firm is headed up by Mark Pasetsky, who has held several top media positions, including Managing Editor of OK! Magazine, General Manager and Editor-in-Chief of Life & Style Weekly, Vice President of Bauer Publishing, and Vice President of Communications for MTV Networks’ online division.

Mark Allen & Company was founded in 2001 and is headquartered in New York City. For more information on working with our team, please call 212.699.756 or use our contact form below.

Experience

Mark Pasetsky – CEO

Mark Pasetsky is the CEO of Mark Allen & Company, a leading boutique communications firm based in New York City. Before Mark Allen & Company, Mark served as Managing Editor for OK! Magazine, where he oversaw the day-to-day editorial operation of the magazine and worked closely with the publishing team to help build stronger relations with the advertising community.Prior to joining OK!, Mark served as an independent communications and publishing consultant. He also published a media web site called CoverAwards.com.

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Alison Friedman – Senior Media Relations Executive

Alison is a senior marketing and public relations professional with more than 20 years experience in strategic planning and effective execution of communications and marketing programs.

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Hallie Goodman – Writer

Hallie grew up on a ranch in Montana, so she knows how to milk cows and stuff. Raised in a hyper-healthy household (i.e. no sugar, no TV), her days were spent pouting and daydreaming about processed foods. Her deep and abiding love for all things artificial eventually led her to Los Angeles where she worked a variety of humiliating film and television production jobs before landing a position at Stila Cosmetics.

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Content Development
From writing blog posts and byline articles to Facebook messages and Tweets, Mark Allen & Company's team of writers and editors specializes in creating quality content that supports our clients' brands.
Crisis Communications
Our team offers in-depth experience handling a wide-variety of crisis situations and specializes in developing plans to help companies navigate the toughest communications challenges.
Event Management
At Mark Allen & Company, we've organized every type of event, including anniversary celebrations, press conferences, product launches, and more. In addition, we partner with the world's leading event planners to make sure you're creating the best and most effective experience.
Executive Counsel
Many of our clients work directly with our founder Mark Pasetsky to provide day-to-day counsel on a wide variety of corporate issues, including PR, Marketing, New Business and Strategy Development.
Internal Communications
We offer extensive experience creating internal communication campaigns, which is critical in motivating your workforce and making sure all of your team members are focused on your key business objectives.
Media Training
Our clients benefit from our team's first hand experience working in leading media organizations as they prepare for any type of interview.
Media Relations
We focus on creating strategic media relations campaigns, where we build long-term relationships with key press outlets and secure big-impact feature stories on our clients that help build awareness in key markets.
New Business Development
We are often called upon by our clients to develop new business communications, including letters, newsletters and presentations.
Partnerships
From forming partnerships with media organizations to high-profile individuals to celebrities, Mark Allen & Company focuses on helping grow its clients' business by connecting them with the right partners.
Social Media Campaigns
At Mark Allen & Company, we believe your social media strategy should be integrated into your overall communications campaign. Our team oversees our clients' Facebook, Twitter and LinkedIn campaigns to ensure consistency.

Zaarly PR Campaign: A Mark Allen & Company Case Study

Date: Apr 09, 2012

Comments: 0

Mark Allen & Company launch Zaarly -- We secured major feature stories including: CNN Money, Mashable, the New York Observer, and Crain's New York business -- additionally we launched mCommerce, Zaarly's