Mark Allen & Co.

The B2B PR & Content Experts

About

Mark Allen & Co. is a boutique public relations and content development firm specializing in creating integrated B2B public relations and content campaigns for clients ranging from the world’s biggest brands – GM, Buick, Samsung, Equinox, Illy Coffee and W Hotels to entrepreneurial and service organizations including Code and Theory, Y&R, Huge, GlassView, Foxwordy and Clutch Group.

We offer a full suite of services including strategic media relations; content development, distribution and promotion; social media management; media training; booking speaking engagements; and executive branding.

Mark Allen & Co. founder Mark Pasetsky brings extensive high-level publishing experience, including: senior-level roles at Bauer Publishing, where he served as VP of Bauer Publishing, and was credited with the successful launch of Life & Style Weekly, as well as the magazine’s GM & Editor in Chief; OK! Magazine Managing Editor, where he oversaw the day-to-day editorial operation. Our team includes former journalists who write for outlets including NYT, Mashable, CNBC, Forbes, Ad Age and more.

Headquartered in NYC, Mark Allen & Co. was founded in 2001. For more information, please call 212.243.8543 or email mark@markallenco.com.

Powerful Public Relations Campaigns for Industry Leaders

Client Experience

Quality, Shareable Content

Services

Founded by Media and PR Veteran Mark Pasetsky

Team

Mark Pasetsky // CEO & Founder
Mark Pasetsky is the Founder and Chief PR/Content Strategist of Mark Allen & Co., a leader in public relations and content development. Pasetsky provides strategic public relations counsel and develops innovative content strategies for a wide variety of prominent brands and executives.His recent experience includes representing a diverse array of clients, including W Hotels for their Turn It Up for Change Campaign featuring Jennifer Hudson, General Motors/Buick and GMC Lifestyle, Samsung for their “Looking 4 Myself” short film starring Usher, AARP Media Sales, illy Café, Y&R, Consero Group, Clutch Group, The Sustainable Operations Summit featuring President Bill Clinton, and Scout, among others.Pasetsky has held several high-profile media positions. As Managing Editor of OK! Magazine, Mark oversaw the over 40-person editorial operation and orchestrated a number of major photo deals and columnist agreements with celebrities that included Kim Kardashian, Bethenny Frankel and Giuliana Rancic.

Prior to OK! Magazine, Pasetsky served as the Editor-in-Chief of Bauer Publishing’s Life & Style Weekly. Pasetsky previously served as the magazine’s General Manager and Bauer Publishing Vice President. He oversaw the successful launch of Life & Style Weekly, which resulted in the publication being the fastest growing magazine of 2004 and was named “Launch of the Year” by noted magazine expert Samir Husni.

Pasetsky also served as Vice President of Communications for MTV Networks’ online division, heading up corporate and consumer communications for MTV.com, VH1.com, and Nick.com. Mark also counseled a variety of media, entertainment and technology brands while in senior management at PR firm Middleberg & Associates.

Pasetsky has frequently contributed pieces to Forbes and The Huffington Post, and is often quoted in prestigious media publications, including The NY Times, Reuters, Los Angeles Times, USA Today, AdAge and E! Online.

Pasetsky is a graduate of the University of Maryland, where he received a BA in Journalism.

Dana Mirman // Publicist & Writer
Dana Mirman is a Publicist and Writer for Mark Allen & Company. Dana began her career as an associate editorial producer for ABC News 20/20 and PrimeTime Live, and also worked as an editorial producer for The Montel Williams Show and for shows airing on TLC, Animal Planet, National Geographic Wild and more. Dana graduated summa cum laude from Binghamton University with a degree in English & General Literature.

Angela Smith // Senior Writer
Angela Smith is Mark Allen Co.’s Senior Writer. She specializes in brand and story facilitation, development, and communication in the areas of banking, health care, economic development, tourism, education, and other professional services.

Paul Blank // Publicity and Editorial Assistant
Paul Blank is the Publicity and Editorial Assistant for Mark Allen & Co. Previously, he served as staff writer and columnist for the Cornell Daily Sun Arts Section. Paul has worked with leading music journalism site Pitchfork Media as well as WKTU, one of NYC’s highest rated radio stations. He graduated cum laude from Cornell University in 2014 with a degree in Communication.

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212.243.8543

mark@markallenco.com