The Breaking-News Content Experts
Welcome to Mark Allen & Co, a boutique PR firm that specializes in breaking-news content.
Our mission is simple. Create and promote content aligning our client’s brands with today’s biggest stories and trends in their industries.
When a story breaks or a trend emerges, our team develops the best content approach – opinionated thought-leadership articles by top executives, memorable videos, educational webinars as well as email alerts for clients and prospects, Tweets to consumers, newsy photos on Instagram, live Facebook events, SnapChat partnerships, and more. Our team includes former journalists who have written for top national news outlets and who work one-on-one with our clients to develop the highest level of journalistic-quality content.
Our team not only creates and distributes content, we place and promote it. We determine the best placements for your business’ thought leadership content, from top national news outlets to key industry trades. Then, when your CEO’s compelling opinion piece is published, we leverage it to secure broadcast TV interviews. Or your video is gaining traction online, we pitch its success to the appropriate outlet. Our clients enjoy regular coverage in some of the world’s biggest media outlets, as well as in sector-specific press that is most relevant to their key audiences.
Who we work with speaks volumes about our approach – from the world’s biggest brands including General Motors, Buick, Samsung, Equinox, Illy Coffee and W Hotels to a wide variety of entrepreneurial and service organizations including, Code and Theory, Y&R, Huge, GlassView, Foxwordy, and Clutch Group.
Our breaking-news content approach was developed by our founder, editorial and public relations veteran Mark Pasetsky, who previously served as the editor of two national celebrity weekly magazines, OK! and Life & Style Weekly; as well as the VP of PR for MTV Networks’ online division.
Mark Allen & Co is headquartered in New York City.
Powerful Public Relations Campaigns for Industry Leaders
Quality, Shareable Content
We offer in-depth experience securing high-level business, consumer and vertical market placements.
With our extensive editorial experience, we specialize in creating a variety of engaging content for our clients – from eBooks to blog posts to social media content.
With a veteran team featuring former Editor in Chief Mark Pasetsky, we offer our clients experience in both print and broadcast media training.
Organizations and executives turn to Mark Allen & Company to assist in developing content for their social media outlets, including Facebook, Twitter and LinkedIn accounts.
From retail partnerships to partnering with celebrities, we work with our clients to find the ideal partnership designed to build their business.
We work closely with our clients to help them build their businesses, from organizing new business webinars to creating a variety of presentation materials.
Founded by Media and PR Veteran Mark Pasetsky
His recent experience includes representing a diverse array of clients, including W Hotels for their Turn It Up for Change Campaign featuring Jennifer Hudson, General Motors/Buick and GMC Lifestyle, Samsung for their “Looking 4 Myself” short film starring Usher, AARP Media Sales, illy Café, Y&R, Consero Group, Clutch Group, The Sustainable Operations Summit featuring President Bill Clinton, and Scout, among others.
Pasetsky has held several high-profile media positions. As Managing Editor of OK! Magazine, Mark oversaw the over 40-person editorial operation and orchestrated a number of major photo deals and columnist agreements with celebrities that included Kim Kardashian, Bethenny Frankel and Giuliana Rancic.
Prior to OK! Magazine, Pasetsky served as the Editor-in-Chief of Bauer Publishing’s Life & Style Weekly. Pasetsky previously served as the magazine’s General Manager and Bauer Publishing Vice President. He oversaw the successful launch of Life & Style Weekly, which resulted in the publication being the fastest growing magazine of 2004 and was named “Launch of the Year” by noted magazine expert Samir Husni.
Pasetsky also served as Vice President of Communications for MTV Networks’ online division, heading up corporate and consumer communications for MTV.com, VH1.com, and Nick.com. Mark also counseled a variety of media, entertainment and technology brands while in senior management at PR firm Middleberg & Associates.
Pasetsky has frequently contributed pieces to Forbes and The Huffington Post, and is often quoted in prestigious media publications, including The NY Times, Reuters, Los Angeles Times, USA Today, AdAge and E! Online.
Pasetsky is a graduate of the University of Maryland, where he received a BA in Journalism.
Angela Smith // Senior Writer
Angela Smith is Mark Allen Co.’s Senior Writer. She specializes in brand and story facilitation, development, and communication in the areas of banking, health care, economic development, tourism, education, and other professional services.
Paul Blank // Publicity and Editorial Assistant
Paul Blank is the Publicity and Editorial Assistant for Mark Allen & Co. Previously, he served as staff writer and columnist for the Cornell Daily Sun Arts Section. Paul has worked with leading music journalism site Pitchfork Media as well as WKTU, one of NYC’s highest rated radio stations. He graduated cum laude from Cornell University in 2014 with a degree in Communication.
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