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Mark Allen & Co. in the press.
Fast Company Publishes 7 Tips by Mark Pasetsky on Writing a Winning Award Submission
This article originally appeared in Fast Company. Chances are a quick scroll through your LinkedIn feed reveals a steady stream of connections’ recent award wins. If this…
Mark Pasetsky’s Take on 7 Ways Small Business Owners Can Attract A-List Talent Featured in Fast Company
This article originally appeared in Fast Company. What is one of the biggest challenges for small business owners in 2022? Finding and retaining A-list talent. Indeed, six out…
Mark Pasetsky Shares 7 Things Ad Executives Shouldn’t Miss at Cannes Lions 2022
This article originally appeared in Ad Age. It’s been three years since Cannes Lions convened in person—and lots of us are feeling out of practice. While Ad…
Ad Age Publishes Mark Pasetsky’s Thoughts on 5 ways Brands Can Master Metaverse PR
This article originally appeared in Ad Age. Before diving in headfirst, marketers need to put guardrails in place The metaverse is taking the world by storm, with…
Mark Pasetsky Shares the 3 Big Mistakes Brands Make in LGBTQ+ PR on Fast Co.
A lot has changed since I came out. While there’s been a ton of progress in raising awareness and championing the inclusion of the LGBTQ+ community, recent developments,…
Out Magazine Covers Osenlund’s Promotion
This article originally appeared on Out. Former Out executive editor R. Kurt Osenlund has a new role at the queer-owned PR firm Mark Allen & Co., which represents…
Fast Co. Publishes Mark Pasetsky’s Metaverse PR Article
How to approach metaverse PR: 5 lessons from the early internet By Mark Pasetsky, CEO and Founder of Mark Allen & Co. Public Relations. Originally published on Fast…
Fast Co. Publishes Mark Pasetsky’s Press Interview Article
Nervous about being interviewed by the press? Do these 5 things By Mark Pasetsky, CEO and Founder of Mark Allen & Co. Public Relations. Originally published on Fast…
Fast Co. Publishes Mark Pasetsky’s Article on Thought Leadership Campaigns
Here’s how to build a highly effective thought leadership campaign. By Mark Pasetsky, CEO and Founder of Mark Allen & Co. Public Relations. Originally published on Fast…
Mark Allen & Co. Names Jason Fink Account Director
Mark Allen & Co., a leading strategic public relations firm best known for helping organizations navigate constant change, today announced Jason Fink is joining the firm as Account…
TikTok turns to PR Basics. Will it work?
The clock is ticking for TikTok in the U.S., but you may think otherwise based on the company’s recent PR efforts. In case you missed it, the Beijing-based…
Change with Mark Allen & Co.
Nearly 10 years ago I got the call. I was told, “Mark, we’re replacing you as the editor of OK! Magazine.” I could stay in a front office…
TikTok blames human error on removal of same-sex kiss video.
Why I don’t buy it.
Why Hallmark Channel’s apology is not enough.
For Hallmark, it’s time to be transparent and make their responses widely available.
Launching an Ad Campaign. A Step-by-Step Method for PR.
Too often I see brands stumble out of the gate when it’s time to launch an ad campaign
Please share this piece.
Many of the articles pitched by these executives, who aren’t journalists or writers by trade, lack thought-provoking content.
Ready to meet the press at an industry event? 3 things to keep in mind!
As the advertising and marketing industry gathers in NYC for @AWNEWYORK, many agency and brand executives as well as publicists are looking to meet the press and get press.
5 PR tips for Democrats to connect with the American public.
As the Democrats prepare for tonight’s debate, I offer advice as a former editor-in-chief of a celebrity magazine and a current PR pro: Don’t ignore American pop culture.
The 3 lessons learned from the Equinox PR crisis.
It’s been a rough month for the Equinox brand and it continues to be challenging.
Mark Allen & Co: We get your executives published.
From bylines to op-ed articles, learn how Mark Allen & Co. creates strategic thought leadership campaigns designed to elevate your company’s message.
I was a HuffPost blogger. Now what?
That sound you’re hearing is a collective gasp from the thousands of execs who used to blog on HuffPost. The Verizon-owned publication recently announced it was shutting down…
How United Airlines can solve PR crisis.
4 Tips for the Troubled Airline
The 10 commandments of smart executive thought leadership.
Thought leadership is the key to successful corporate PR campaigns.