Mark shares steps for developing a successful Cannes Lions strategy

This article originally appeared in PRWeek. Here are seven steps for rising above the noise at June’s Cannes Lions International Festival of Creativity and developing lasting relationships…

Mark Pasetsky Shares 5 Steps to Promoting Your AI Product

This article originally appeared in PRNews. There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack…

Mark Pasetsky shares thoughts on repackaging your brand’s product image

This article originally appeared in Fast Company. 14 steps to consider before making a marketing design switch that could confuse or alienate loyal customers. It may be time…

Mark’s take on biz conferences still being relevant

This article originally appeared in Fast Company. In 2024, it’s about finding an event that provides value and is worth your time. When the COVID-19 pandemic forced…

7 attributes of the best PR Pros by Mark Pasetsky

This article originally appeared in Fast Company. Whether you’re already working with a PR firm or looking for a new one, make sure your PR team checks these…

Mark shares ways for introverts to communicate more effectively on the job

This article originally appeared in Fast Company. Key strategies to grow in confidence and strengthen business relationships. BY FAST COMPANY EXECUTIVE BOARD7 MINUTE READ Contrary to popular belief,…

Mark Pasetsky shares 5 simple steps to great PR

This article originally appeared in Fast Company. Five tips for creating a steady drumbeat of positive PR moments for your brand. BY MARK PASETSKY Brands are looking for…

Five ways to promote your ad agency without name-dropping your clients by Mark Pasetsky

This article originally appeared in Fast Company. If you can’t promote the work you’ve done for your clients, there are still a myriad of ways you can promote…

Mark shares ways TikTok is permanently altering media and how brands can keep up

This article originally appeared in Fast Company. Regardless of TikTok’s fate, it has set the bar that all brands must meet. BY MARK PASETSKY Recent federal and state…

Mark’s tips for writing an article that’s ready for prime time

This article originally appeared in Fast Company. Follow these eight simple tips to make sure your submitted article stands out from the rest. BY MARK PASETSKY From finding…

Mark Pasetsky shares 5 ways to leverage PR during a recession

This article originally appeared in Fast Company. As businesses ready for a possible recession, CEOs, CMOs and CROs can put their PR to work for them. BY MARK…

Fast Company Publishes 7 Tips by Mark Pasetsky on Writing a Winning Award Submission

This article originally appeared in Fast Company. Chances are a quick scroll through your LinkedIn feed reveals a steady stream of connections’ recent award wins. If this…

Mark Pasetsky’s Take on 7 Ways Small Business Owners Can Attract A-List Talent Featured in Fast Company

This article originally appeared in Fast Company. What is one of the biggest challenges for small business owners in 2022? Finding and retaining A-list talent. Indeed, six out…

Mark Pasetsky Shares 7 Things Ad Executives Shouldn’t Miss at Cannes Lions 2022

This article originally appeared in Ad Age. It’s been three years since Cannes Lions convened in person—and lots of us are feeling out of practice. While Ad…

Ad Age Publishes Mark Pasetsky’s Thoughts on 5 ways Brands Can Master Metaverse PR

This article originally appeared in Ad Age. Before diving in headfirst, marketers need to put guardrails in place The metaverse is taking the world by storm, with…

Mark Pasetsky Shares the 3 Big Mistakes Brands Make in LGBTQ+ PR on Fast Co.

A lot has changed since I came out. While there’s been a ton of progress in raising awareness and championing the inclusion of the LGBTQ+ community, recent developments,…

Out Magazine Covers Osenlund’s Promotion

This article originally appeared on Out. Former Out executive editor R. Kurt Osenlund has a new role at the queer-owned PR firm Mark Allen & Co., which represents…

Fast Co. Publishes Mark Pasetsky’s Metaverse PR Article

How to approach metaverse PR: 5 lessons from the early internet By Mark Pasetsky, CEO and Founder of Mark Allen & Co. Public Relations. Originally published on Fast…

Fast Co. Publishes Mark Pasetsky’s Press Interview Article

Nervous about being interviewed by the press? Do these 5 things By Mark Pasetsky, CEO and Founder of Mark Allen & Co. Public Relations. Originally published on Fast…

Fast Co. Publishes Mark Pasetsky’s Article on Thought Leadership Campaigns

Here’s how to build a highly effective thought leadership campaign. By Mark Pasetsky, CEO and Founder of Mark Allen & Co. Public Relations. Originally published on Fast…

Mark Allen & Co. Names Jason Fink Account Director

Mark Allen & Co., a leading strategic public relations firm best known for helping organizations navigate constant change, today announced Jason Fink is joining the firm as Account…

TikTok turns to PR Basics. Will it work?

The clock is ticking for TikTok in the U.S., but you may think otherwise based on the company’s recent PR efforts. In case you missed it, the Beijing-based…

Change with Mark Allen & Co.

Nearly 10 years ago I got the call. I was told, “Mark, we’re replacing you as the editor of OK! Magazine.” I could stay in a front office…

TikTok blames human error on removal of same-sex kiss video.

Why I don’t buy it.

Why Hallmark Channel’s apology is not enough.

For Hallmark, it’s time to be transparent and make their responses widely available.

Launching an Ad Campaign. A Step-by-Step Method for PR.

Too often I see brands stumble out of the gate when it’s time to launch an ad campaign

Please share this piece.

Many of the articles pitched by these executives, who aren’t journalists or writers by trade, lack thought-provoking content.

Ready to meet the press at an industry event? 3 things to keep in mind!

As the advertising and marketing industry gathers in NYC for @AWNEWYORK, many agency and brand executives as well as publicists are looking to meet the press and get press.

5 PR tips for Democrats to connect with the American public.

As the Democrats prepare for tonight’s debate, I offer advice as a former editor-in-chief of a celebrity magazine and a current PR pro: Don’t ignore American pop culture.

The 3 lessons learned from the Equinox PR crisis.

It’s been a rough month for the Equinox brand and it continues to be challenging.

Mark Allen & Co: We get your executives published.

From bylines to op-ed articles, learn how Mark Allen & Co. creates strategic thought leadership campaigns designed to elevate your company’s message.

I was a HuffPost blogger. Now what?

That sound you’re hearing is a collective gasp from the thousands of execs who used to blog on HuffPost. The Verizon-owned publication recently announced it was shutting down…

How United Airlines can solve PR crisis.

4 Tips for the Troubled Airline

The 10 commandments of smart executive thought leadership.

Thought leadership is the key to successful corporate PR campaigns.