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Mark Allen & Co. hires People magazine PR veteran Julie Farin as director of media relations. Farin spent the past 13 years at People as senior director of brand communications, managing PR across platforms including print, digital, video and television. She previously served in similar roles at Gemstar-TV Guide and at King World’s nationally syndicated TV newsmagazine programs Inside Edition and American Journal. “Julie is a powerhouse media relations professional,” said Mark Allen & Co. founder and CEO Mark Pasetsky. “She is charged with guiding our clients towards national consumer and business press, and ensuring their stories resonate and captivate audiences.”