Nearly 10 years ago I got the call.
I was told, “Mark, we’re replacing you as the editor of OK! Magazine.”
I could stay in a front office role or leave.
After nearly a decade in the celebrity weekly space combatting the enormous economic challenges facing print, I left and begrudgingly embraced change. I decided against the safe choice of staying in publishing and went for the big entrepreneurial risk. While it’s been a roller coaster, I wouldn’t change a thing.
I launched Mark Allen & Co., a PR firm offering a combination of editorial and PR expertise. The firm has continued to grow over the past 10 years, during which time, we’ve been fortunate to work with some of the biggest names in consumer, advertising, marketing and professional services.
Fast forward to January 2020 when I decided it was time for a brand refresh. The business’s team and services had continued to adapt and evolve alongside our clients, but the look and feel of our brand was in need of an update.
And then March 2020 and COVID-10 came.
The rebranding effort had to continue, but, clearly, the pandemic had changed the perspective. Our new branding needed to reflect the transformed environment our clients now face for years to come.
It’s clear brands have to be ready, not just to respond to change as it happens, but to anticipate what’s next, where they need to be and what they need to do to get there.
During the past six months, Mark Allen & Co. has embraced being the partner that would show up for our clients and help navigate through change, which inspired our new positioning and tagline.
Change with Mark Allen & Co.; we create breakthrough messaging for brands facing constant change.
Back in 2010, I launched Mark Allen & Co. during a moment of big personal change for myself. Today, every organization is facing a tsunami of change, and Mark Allen & Co. is there to be of service to companies that need to adapt and move forward.
Please check out our new look at markallenco.com.
A special shout out to View Source for our incredible new site and DesignGood for our updated logo. And, of course, to my entire team at Mark Allen & Co.
I look forward to your feedback!
Photo by Ross Findon on Unsplash