Mark Allen & Co., a leading NYC-based PR firm founded by media veteran Mark Pasetsky, has launched a CEO Advisory service for executives navigating communications challenges.
“The CEO’s voice has never been more central to business success,” said Pasetsky. “Our new service helps CEOs and C-suite executives tell their authentic stories, navigate market obstacles, communicate their vision and POV, and establish themselves as thought leaders—essential elements that drive both personal and brand growth.”
The division offers one-on-one consultations with Pasetsky, who specializes in:
- – Reputation management
- – Messaging guidance
- – Executive transitions
- – Mergers and acquisition
- – Crisis management
- – Communications programs
- – Generative AI content creation
Pasetsky brings decades of experience counseling executives at global brands, creative companies, media organizations, AI leaders, and startups. As CEO of Mark Allen & Co., he has helped executives define themselves professionally, orchestrate successful rebrands, build thought leadership with placements in major business publications, secure prestigious awards including recognition from Fast Company, ADWEEK and Business Insider, and navigate high-profile public crises.
His career also includes leadership roles at Bauer Publishing and MTV Networks Online. Pasetsky’s background as managing editor of OK! Magazine and editor-in-chief/general manager of Life & Style Weekly provides him with unique insight into media and content strategy, building high-profile brands, and running fast-paced, rapidly evolving organizations.
About Mark Allen & Co.
Mark Allen & Co. is in the business of getting people to pay attention to brands where they need it most. The firm delivers compelling earned media and thought-leadership campaigns, award-winning submissions, and high-profile speaking opportunities for leaders. Clients span global brands, creative companies, media organizations, and technology innovators. An NGLCC-certified company, Mark Allen & Co. recently launched PrideNOW, connecting brands with the LGBTQ+ community.