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A process designed for the way you want to grow.

At Mark Allen & Co., we believe your PR strategy should be a growth strategy – one that’s fully aligned with your business ambitions. We work with you to determine the audiences you want to engage, the relationships you want to strengthen, and the business-building actions you want stakeholders to take. We shape your story – and creative strategies to make sure you stand out in any setting – with growth top-of-mind.

Our process.

  1. Understand your business.We start by conducting a deep dive into your business to learn about your priorities and get to know your executives.
  2. Identify targets.With a firm understanding of your growth objectives, we identify your target audiences and determine when and where to best connect with them.
  3. Develop brand messages.We develop compelling and relevant key messages that drive strategic outcomes across media, clients and prospects.
  4. Create content.Our team of content creators collaborate with you to develop engaging, timely content – from op-eds to bylined articles, pitches and press materials.
  5. Place and amplify.We bring your story to life – everywhere. We book interviews, secure speaking opportunities, and atomize published content for social media and client updates to amplify and extend your reach.